
Direction before detail
Know what is
worth doing.
A business decision starts with a purpose. Look at customer needs, commercial assumptions and the choices that deserve attention before committing to a direction.
Inside this focus
Business / Scope
Make the decision explicit.
Business perspective means looking at the choice itself: who it matters to, which assumptions support it and what would change the decision. A clear account of the alternatives is often more useful than a longer plan.
- Define the customer need and the outcome you are considering.
- Separate what is known from what still needs evidence.
- Compare alternatives, including keeping things as they are.
The connection
A promising direction still needs an operating model that can support it.


